Developed the complete brand identity and packaging system for ATHLETHC, a THC company focused on active lifestyles wellness. Developed the complete brand identity and packaging system for ATHLETHC, a THC company focused on active lifestyles wellness. Developed the complete brand identity and packaging system for ATHLETHC, a THC company focused on active lifestyles wellness. Developed the complete brand identity and packaging system for ATHLETHC, a THC company focused on active lifestyles wellness.